Dental search engine optimisation or dental SEO helps you maintain a strong online presence so that you can attract quality patients who are looking to address their dental needs. Dental practices need to encourage patients to visit the dentist, because most people avoid the dentist if they can. Therefore, you need a dental marketing campaign that promotes good dental health and encourages patients to choose your treatments and procedures rather than those of the other dental practices in your area. Dental SEO helps by placing your website above those of your competitors, so that patients are directed to you first and you do not lose that patient to one of the other dental practices nearby.
Technical SEO
There are different types of dental SEO and by making sure you address each of these, you can have a successful dental SEO campaign and achieve a good position on the search results list. Technical SEO is a key part of SEO, this means optimising the infrastructure of the website to ensure that your website meets the requirements of search engines such as Google. There are many different examples of how to improve technical SEO so that your website is successful. A specialist digital dental marketing team can take care of this on your behalf. It begins with choosing a domain and informing search engines of your choice to prevent issues with the crawling and indexing of your website. You also need to check and optimise your robots.txt file so that Google knows which pages of the website to crawl and index. This helps prevent issues such as duplicate content. The easier it is for Google to crawl and index the pages of your website, the higher you will rank in the search results list. Optimising your URL structure is also important for improving the success of your website. Simple and clear URLs will convey content information more easily and you can make them short and descriptive, including your target keywords, but avoiding unnecessary characters or words.
A clear and simple website
The structure of your website will also determine your position in the Google Search results list. If your website is simple and easy to navigate then this will provide a great user experience. Patients should be able to find the information that they are looking for quickly and easily and be directed to the right page without having to navigate through the whole website. If prospective patients find your website confusing or they are overwhelmed by too much information, then it is more than likely that they will exit your website and explore the websites of the other dental practices in your area. A simple website architecture also helps Google find the important content of your website quickly and easily, and this helps boost your rankings further.
Speak to a digital dental marketing team today and find out more about technical SEO and the other types of dental SEO. In this way you can boost your rankings in Google Search results list and attract more visitors to your website.